In 1899 a gentleman named August Hoch founded a company known as Horch And Co. In 1901 he invented his first vehicle through the help of 15 workers. By 1909 August left this business due to significant issues on the commercial management part of things. Mr Hoch then founded a new company called Audi; the name was based on the Latin translation of the word Hoch. August chose this name because he wished to develop cars under his own name. In 1910 the Luca91Race were GmbH. Production of vehicles by Audi continued until the First World War.
Through the war Audi was required to help produce vehicles for the war work, then pursuing the war there was clearly a economic downturn which nearly saw the final of the brand name alone. Horch left the management in 1920, leaving the management of the company to battle through the difficult times from 1927 via 1930. In 1931 the administration decided that the best way to keep your company profitable will be to blend along with other vehicle producers. This noticed the creation of what was known as the Auto Union. This union among manufacturers had positive results up until the Second Planet Battle. Throughout the war each and every manufacturer in Germany was destroyed by American bombers. Following the war, there were many military services automobiles that required spare parts and maintenance; it was the key reason for the manufacturers to possess a new start in Ingolstadt, Germany.
Daimler-Benz had taken an 87Percent holding in to the Auto Union Business in 1958 which improved to completely in 1959. They then chose to dispose of the car Union Business brand based on its insufficient earnings in 1960. Coincidentally the shutting with this business allowed the company title of Audi to get rediscovered by opening up the newly shut factory that had currently drafted a close to creation prepared contemporary 4 stroke motor.
Volkswagen acquired a 50Percent holding within the new Audi company in 1964, 18 months later it bought all of those other managing carry and also by 1966 Volkswagen was utilizing the Audi plant to assemble an additional sixty thousands of beetles annually. By 1970 Volkswagen launched the Audi brand in the united states. At this time the Audi picture was conservative. With designs just like the Audi 50, Audi 100 and the Audi 80. The 1986 Audi 80 was regarded as to get an picture of someone’s grandfather’s car. Then in 1987 Audi created a brand new and elegant for its time, Audi 90. The Audi 90 had a set of standard features that surpassed anything Audi experienced launched previously.
Through the earlier 1990’s Audi started to shift its marketing demographic and focus on a young customer base. Body styles had been reworked to become more aerodynamic and pleasing to the eye while new engines were created to provide much more overall performance on the streets coupled with suspension modifications which made the automobile much more sensitive and fun to get.
From 2000 onwards Audi’s product sales have continued to grow. Audi now has six different production plants wgxwaw the world in order to keep with the demand for its vehicles. For an organization that essentially vanished in their early years it needs to be observed as one of the best recoveries of a brand inside the background of the automotive business.