The concept is in the term, itself: Brainstorm. Your brain unleashes a phalanx of ideas in rapid form, but which ideas makes sense–and more importantly from a business standpoint–which ideas generate income? That’s the key question.
Sometimes our minds settle into “sleep mode” and wanting to find revenue-generating ideas is like pulling teeth. Good marketing needs clean, clear and rapid yet patient thinking. The greater marketing ideas you draw from your better the chances of you finding that golden nugget. There are several approaches to move How To Build A Prototype With Inventhelp from grey to green matter. Here are some tips:
Don’t Leave Home Without It – Write it down! Regardless how many ideas you might have, usually have a pen, paper, notebook, PDA, smartphone, PC, paper napkin or chisel nearby to record the idea. One never knows when a concept may surface. If you’re like me, away from pen may be away from mind!
One of the best tools is definitely the smartphone. The QWERTY keyboards are well designed for rapid idea recording. And, if you find yourself without the method of writing it down, well…leave your voicemail.
Discover the Right Environment – If you feel better in a quiet room ensure you start brainstorming because setting. Our company is often flooded with a lot of “noise clutter” inside our casual and working lives. If quiet is the thing you need, then look for the empty conference room (or janitor’s closet) far from calls, emails and interruptions. Discover that quiet place and let your mind settle. Have a deep breath and clear the clutter, blow out your brain dust and listen to the silence.
Some of the best ideas surface in the strangest places. Yes, the shower is an excellent place. For many odd reason my mind works well within the shower. Perhaps it’s the positive ions or perhaps the flowing water from the minor key of nature (most sounds of nature are in a minor key for you musicians). Granted, it may be hard to write down ideas inside the shower, but for some odd reason ideas often flow with the water.
So when you locate the right environment, write All of the ideas down. Stupid ideas. Strange ideas. Left field ideas…all the ideas.
Timing is Everything – Some brains think better each morning and a few better inside the evening. Some don’t think whatsoever but that’s another matter.
For me personally, my brain is sharper each morning. Once that cup of coffee hits my neurons and mixes with some dopamine my mind is off and running. Thus, should it be ideas you require, make sure to set aside focused time to jot down New Product Idea in your period of peak intellectual alertness.
If you are on the other side along with your brain has a tendency to set with the sun, be sure to capitalize on the “night person” benefits. One benefit from the night owl personality is the fact great ideas may come at nighttime, rest within your sleeping brain, then upon waking they provide just the solution you were seeking. The old saying, “sleep on it” has more benefits then we realize. Not only does sleep encourage patience but it allows ways to ferment and incubate.
Whiteboard Magic – The whiteboard is probably the best brainstorming tools ever invented. Should I don’t possess a whiteboard I discover it hard to consider, especially when I need to “think out loud.” Just look at those UPS whiteboard commercials: simple, illustrative, innovative, clear and just plain fun to watch.
Even in case you are like me and your handwriting looks encrypted, the white board is a fantastic tool to “let everything flow.” The white board enables writing, erasing, easy editing, multiple colors and additionally—it forces one to keep your thoughts brief. Furthermore, ideas from the group meeting are easily incorporated onto the board.
Becoming whiteboard savvy takes practice. Think “Excelish” and graphical along with the words/ideas you record. Clear, concise and then in-depth strategic marketing analysis is really a natural by-product of great whiteboard use. Don’t underestimate the simplicity with this tool. Cavemen may have written the first wheel on the first whiteboard (cave wall), so don’t forget its value. Have one both at home and some at the office. You will be surprised just how valuable something this erasable slate can become. And, if price is not a barrier, utilizing a whiteboard that records and prints your brainstorms is the best of both worlds.
Many Brains Makes Lite Work – Proverbs says that “in lots of councilors there is wisdom”. In marketing the identical holds true. There is certainly just no substitute for objective filtering brought on by multiple minds looking at multiple ideas. The mass mind meld usually works best at the start of the brainstorming process because a team of people can often generate rapid fire ideas to start the procedure. When the shotgun of thoughts, words and concepts is positioned on paper or whiteboard, the whole process of narrowing down the winning ideas begins. Give and take together with healthy debate and interaction can also help with this particular process.
But remember, it’s best to have a team leader in this process. If you have nobody to direct the idea stream it is easy to get sidetracked or overwhelmed. Appoint a focus leader for efficiency sake. Also, also have a target in mind for your ideas. Consider, “what is the reason for these ideas?” Ask, “How can we provide you with new products or services from what we should learn and find out?” And above all, let the outcomes speak on their own. The end in the process may be different compared to the beginning so don’t be ynqnob to change, stop, drop or add new services or products after the storm is finished. Brainstorming, like a storm, takes on a life of their own-so let File A Patent do just that.
Don’t Forget about the Customer – The very best goods and services are customer driven, not company driven. Soliciting ideas from your web site, comment boxes and focus groups are critical. For example, one company I worked with experienced a tough time choosing an item color. So, a simple survey with 3 to 5 color choices as well as a radio button selection interface was all we needed to gain feedback from web customers. As your website is working 24/7, let it become the way to obtain free researching the market. Employing a professional focus group marketing company may be cost prohibitive, so utilize calls in your current customers, website surveys and industry events as a source of decision data. So try it out and go get the right place, timing, whiteboard and brain trust. Then, let the thoughts begin!