Pancheros Mexican Grill has announced the start of a new brand campaign emphasizing its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign is definitely the first truly integrated campaign we’ve produced that really targets what makes the manufacturer different. For somebody that’s never tried Pancheros, it highlights the fresh-pressed tortilla, mixing the perfect bite and our amazing queso. For your fans, it’s a fantastic reminder of why they love Pancheros,” said Ryan Murrin, v . p . of promoting and franchise development at Pancheros. “The campaign concept is a fresh new take on the brand personality and was designed to become social and digital first, where our fans are.”
Produced by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, along with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through several content tailored for TV, video, social networking, digital marketing and audio channels.
“We have been excited for incorporating Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We love hearing from your fans and jumped at the opportunity to look for a vegan protein option that even our meat-eating customers will like.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is actually a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas full of the freshest, highest- quality ingredients. Burritos are customized and blended with “Bob the Tool” to obtain every ingredient in each bite. With their tasty burritos, the menu also includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the usa as well as the company intends to have 75 restaurants open throughout the country in the end of 2015. For additional information, visit http://www.pancheros.com.
Noted for its fresh-pressed tortillas and proprietary way of mixing burrito ingredients, Pancheros announced today its 2018 intends to conquer cravings in numerous new key markets and also to bring additional franchise locations to markets around the communities where it provides already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for every guest, and evenly mixed through the entire burrito – that’s what sets us apart. Whenever you go to a Pancheros location, tradition quickly scans the blogosphere the window,” said Rodney Anderson, who founded Pancheros right from college in 1992 and it has successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the very best-tasting burritos in our category. To us, growing the manufacturer doesn’t just mean adding more locations towards the list. It’s the opportunity to grow our culture using the right people who share our belief that you don’t must sacrifice quality for convenience.”