Fast-casual restaurant concept Freddys Menu 2020 announced today it has opened its first international location in the Dubai Mall. The brand’s second international location is slated to start at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth throughout the Middle East, with plans to open locations within the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The courses and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has become incredible along with a true evidence of the degree of passion and commitment they spend on each venture,” said Yousef Khattar, managing director of Tastebuds Group. “This has been a pleasure working alongside the group to ensure all facets of the warm and friendly concept will be received well by our guests in Dubai. Our company is truly elated to celebrate the opening of Freddy’s first international location, and to be able to bring the taste of Freddy’s authentic steakburgers and frozen custard towards the Middle East the very first time.”
Freddy’s enduring dedication to providing high-quality, premium products and exceptional service has become the driving force behind the brand’s consistent growth domestically, and now, internationally. Staying true to its core values, Freddy’s worked to ensure a seamless transition because the concept entered a new country by adapting to the regional culture in various aspects including training protocols, hours of operation, menu items offered and portion size, and others. The Dubai locations will serve the identical premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef his or her U.S. counterparts.
“Among the world’s top holiday destinations, Dubai has an unparalleled level of hospitality, complimenting Freddy’s deep commitment to providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, Vice President of Training and People Development. “Identifying which menu items and procedures to uphold or alter were crucial for our long-term success and further growth internationally. The Tastebuds team has demonstrated incredible commitment through their extensive training in Wichita, and we’re thrilled to have the privilege of entering a new and exciting market. We anticipate delivering the Freddy’s experience through the Middle East.”
Earlier this season, Freddy’s announced its expansion to the nontraditional space the very first time with all the opening of new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a reduced restaurant prototype having an updated kitchen design that maintains volume ability to allow new and existing franchisees innovative approaches to expand their portfolio with all the brand. These points of growth for that brand helped lay the cornerstone for international expansion to the Dubai Mall and Mall from the Emirates.
Freddy’s Frozen Custard & Steakburgers® intends to open more than 40 restaurants nationwide through the end of 2019. Franchise opportunities remain in areas throughout the U.S., like the West Coast, Upper Midwest, Northeast and Florida. For lpbwey details about development opportunities, contact Markus Scholler, Vice President of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering an exclusive mixture of cooked-to-order Freddys Holiday Hours seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries coupled with Freddy’s Famous Fry Sauce® and frozen custard that is certainly freshly churned through the day. Today, Freddy’s continues to grow to greater than 300 domestic locations that serve 32 states across the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida as well as 2 international locations in Dubai.