Google AdWords has become the leader in pay-per-click (PPC) marketing. Not only are the ads run on the most widely used and powerful online search engine, Google, but the interface offers the user more options than any other service and the tracking using Google Analytics is free and extremely robust. Creating a campaign using solid Adwords management will allow you to view the most return on investment. while there are lots of successes from Adwords users, you will hear just as many complaints from users that didn’t take the time to understand how to correctly set up a profitable campaign. Remember, you are paying money for every click, and unless you apply the principles of good Google AdWords management, you risk joining the group that haven’t been able to turn a profit using Pay per click.
Listed here are 5 tips to boost your Google AdWords management:
1. Choose keywords which are highly relevant to your website. This really is crucial. You need to understand what people are looking for whenever they come to your website. You can use the Google Keywords Tool based in the AdWords tools section or you can use the external keyword tool when logged into AdWords. Just type “Google External Keyword Tool” in Google. You will have the solution to type some general keywords and then find more related keywords for your campaign. Also, you can ask Google to check your web site and return keywords based on its findings.
2. Create multiple ad groups for various topics. Just about the most important aspects of great Adwords management is organization. Google likes it whenever you put some effort in your campaigns. If you’re selling a cookbook, don’t put keywords linked to “recipes for omelettes” within the same ad group as “healthy dinner choices”. These are two very different topics and must be managed as such. Create an advertisement group for “recipes for omelettes” and add all your keywords associated with that topic in that ad group. Do the same goes with “healthy dinner choices”, and so on. This lets you create highly targeted ads for your ad group, resulting in a higher click through rate (CTR), which will give your ad group an increased quality score, which often results in a lower cost per click (CPC). This is because Google rewards relevant ads by calculating the click through rate. However, be sure that the website or page on the site that you are directing visitors to is applicable for your ads. If Google learns that you’re advertising cooking products, for instance, but your website is about auto insurance, you will discover yourself slapped as well as your ad cost will skyrocket. We’re talking $10.00 per click. Again, this really is to insure the ads on the search engines are relevant and offer the searchers with what they’re trying to find. The greater precise you are the more your profitable your campaigns will likely be. Makes sense, right?
3. Don’t be scared to utilize long-tail keywords. Another common mistake done by many PPC users is they bid on a lot of general keywords. As an example, for those who have a site about hardware tools, you don’t wish to bid on the term “hardware tools” because it’s extremely general and most likely is rather costly. In case a general keyword like that is not costly, it’s a red flag that this keyword will not be profitable because it’s too general. A long tail keyword signifies that the keyword phrase is normally 3 words. As an example, should your hardware tools site sells miter saws, you may wish to bid on a keyword like “compound miter saw”, or “sliding compound miter saw” so that you’re as specific as you can. Odds are the bids on the long tail keywords are lower and quite often significantly lower than general keywords. You may not get as much searches for your keyword, but they are less expensive and more targeted, both essential elements of good Google AdWords management.
4. Use exact and phrase matching options. A great way to lower the price of keyword clicks is to zero in on the exact keyword phrases individuals will be searching on. Many AdWords users just invest in broad keyword terms, even if it’s a phrase. For instance, in the event you just add the phrase “locate a job in ny”, your keyword may show up for virtually any keyword phrase which includes those words. Which means that if somebody typed in “how to find a second job in telemarketing outside new york city”, your ad could show up. Your site may have nothing to do with the person’s search, however, your ad could still show up. Either an individual clicks your ad and you pay money for something you’re not selling, or nobody clicks it along with your quality score risks goes down. Either way you lose. Instead, add double quotes around your search terms in order to list out your keyword as a phrase. This means that the user now has to type “find a job in ny” in this specific order for your ad to show up. This means that words can surround the saying, like “I would like to locate a job in new york city today”, as long as the words “locate a job in new york city” are typed because exact order. An even more specific search phrase is constructed with the help of brackets around your keyword phrase. Because of this the search can ONLY be the exact words of the search typed inside the same order. So, only “look for a job in new york city” triggers your ad. If someone types “how to locate a job in new york”, your ad will not show up. This is another example of successful Adwords management.
5. Track your campaigns. Google offers an extremely powerful free service called Google Analytics which is incorporated into your AdWords account. All you have to do is add your website address, paste some code to your site pages and you’re good to go. With Google Analyics you can track where your online visitors are coming from, setup conversion tracking to see which keywords are leading for the most sales and far, a lot more. You will see plenty of valuable information regarding your campaigns by studying the byqskw data. This will help you to tweak your campaigns for profit. It will also show you what ad groups are not working so you stop wasting funds on them. This can have the difference between breaking even and pulling in a significant profit.
As you can see, there are numerous facets of Adwords management that can lead to making or breaking your AdWords campaigns. There is lots of competition inside the PPC market, therefore the more you know about how exactly AdWords works the much more likely you’ll stay profitable and successful. Google offers a comprehensive learning center which covers the essentials in the AdWords program.