Like the majority of the more than half-million individuals who have viewed the Domino’s Pizza video that’s been circulating the web, I was totally grossed out during and after I watched this showcase of employee misconduct at its worst. My fears about what could happen behind the scenes at restaurants had been realized, and it was not quite a sight.
However, Dominos prices gross-out and probably a couple of felony charges for the employees inside the video aren’t the sole thing on the line here. Also on the line is a, Domino’s, which thus far has enjoyed a good reputation among consumers. Not just a day goes by which i don’t view a Domino’s commercial on TV or even a Domino’s delivery car rolling though my neighborhood.
Overall, I’ve been impressed by how Domino’s has tackled this catastrophic issue. They’ve spent the very last day or two wrestling their brand from destruction by issuing stern statements and pr releases, fielding interview requests, posting video responses online, and establishing a free account on Twitter that speaks directly to this crisis (amongst other things). I do believe this response as well as the incident in general has in it several worthwhile examples that small, and mid-sized businesses can gain knowledge from as we all get accustomed to navigating the world of social media. Below are a few thoughts:
* Recognize the effectiveness of social media : The Groundswell is real. Numerous millions of people across the globe are engaged in social networking every second of the day, which interaction is only going to continue. It’s important that everyone recognize the effectiveness of social media marketing, and the people who take part in it. In the end, it was the web community that brought the Domino’s employee video for the forefront. And, should you aren’t already involved in social media somehow, now may well be a good time to jump in.
* Monitor the net : Have you any idea your Webutation? Otherwise, now’s time to find out. Monitor what’s being said about you and your brand in the social media realm through vehicles like Twitter, YouTube, Flickr, and online in general. The best part about online monitoring is that you simply don’t require a large budget to begin with your monitoring efforts. Start off using free tools like Google or Yahoo! alerts and checking vehicles like search.twitter.com for key phrases connected to you or your company.
* Be Responsive : Should you do find inaccuracies about Dominos deals, swiftly respond making use of the appropriate channels. Like Domino’s, your response mechanisms may range from media and pr, to posting on social networking sites, to utilizing your website, or employing an integrated strategy. Your response mechanisms will depend on the harshness of the matter. All-in-all, it’s best to acquire a grasp on the situation before it spreads like wildfire.
* Education is vital : If you haven’t already done so, spend money on social media education for both you and your employees. In today’s environment, even having basic expertise in this new landscape could be good for rtjnfn organization’s growth and vitality. Should you don’t possess a budget to confer with the expert, follow blogs on the subject, find online presentations/websites/articles, or take a trip in your local library to check out a couple of books on the subject. Additionally, it could be beneficial to establish social media marketing procedures to your organization that speak with the way the medium is going to be used, employee participation, crisis response, etc. These are simply a few basic takeaways from the Domino’s case. Since this story will continue to play out, I’m certain you will see more lessons we all can take advantage of.